Profit Impact of Business Intelligence

Steve Williams, Nancy Williams

When Business Intelligence (BI) first came on the scene, it promised a compelling value propositionleverage information assets to realize tangible, bottom-line results. BI vendors have responded to the allure of BI, offering tools and technologies designed to support increased customer intimacy, supply chain agility, improved responsiveness to market trends, competitive agility, and improved business performance. Despite the technical potential, experience shows that few companies have realize